Hidden Gems

Africa Hidden Gems logo image stamp

Best Kept Secrets


Africa Hidden Gems is a carefully curated portfolio of lodges and camps that are ‘best kept’ secrets as well as vibrant people committed to Africa’s future. I have partnered with those who put their heart and soul into showcasing and protecting Africa – and all her exquisite offerings – whether a place that will take your breath away, or new ways to celebrate the remarkable throughout Africa. Our hidden gems are pushing boundaries – they offer experiences and locations that globetrotters are yearning for – unusual, extraordinary and purposeful travel. 

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One’s destination is never a place, but a new way of seeing things
Henry Miller

Our one of a kind gems are...

Hidden gems are best known for doing things differently.
You’ll want to add these to your bucket list…
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It is not down in any map; true places never are.
Herman Melville

The Gem Finder


My story began in one of the biggest hidden gems there is – the diverse and enigmatic Zimbabwe.

Since then, my far-flung travels have taken me to 6 of 7 continents and over 50 countries. In between enriching my life through culture, food, people and indelible places, I studied Business Science and then worked in marketing and sales for Unilever, one of the biggest consumer brand companies worldwide and on some of the biggest brands worldwide for 10 years in different countries.

However, the dream to explore the hidden gems of Africa were calling and I found my way back home. For 9 years, I was privileged to have shaped and grown the Imvelo Safari Lodges portfolio in Zimbabwe as the Marketing and Sales director overseeing the development and delivery of a fully integrated marketing strategy for the business and leading sales growth worldwide.

With 20 years’ experience in marketing and sales, I now deliver support to the camps and lodges in the Hidden Gems portfolio. My key focus and passion is to elevate the profile of these gems through face-to-face strategic meetings, training presentations, networking events, trade shows, educationals and much more. 

Oh the places you’ll go
Dr Seuss

Thank You

Thank you to Imvelo Safari Lodges, Mark Butcher, Hauke Dressler, Logan Carter, Duncan Watson, Amy Olivier, Brendan Judge, Will Whitford, Gemma Catlin, Victoria Falls River Lodge, Golden Africa Safaris, David Dugmore for their incredible imagery. For any information on these photographers please contact Africa Hidden Gems.